Whatha

Branding proyect

This proyect was born as a way to identify myself, this is the hardest branding work I have ever faced. First I had to identify miself, who I am and what I do, and then create an identity able to identify myself. but, who am I? My name is Daniel Felipe Martínez Pérez, Also known as “WHATHA”, I’m an Interactive Media Designer, centered on User Interface, User Experience, Apps and Audiovisual Content.

Concept

The Strength of the diamond and the energy of the triangle lead me to a geometrization of a fox, which is the simbol of wise and adaptability, two qualities that represent myself. All that mixed up with a doble U (The first letter of whatha) shaped this logo

X3Mtv

Fictional tv channel

This was a fictional proyect, where I created a TV channel focused on gameplays, and I make the audiovisual pieces to play during the transmision and the cuts of the channel

Squidward

Parametric Design

This lamp was made in rhino, implementing the grasshopper plugin. The concept is the abstraction of an Squid fused with a ward (a thing that allows us to see) that's why it's a lamp. The employee technique was waffle structure and sectioning. Nowadays this lamp is on my room

HOU

Branding proyect

The concept of this logo is "Unification", so the conceptual base are the puzzle pieces, because only together can make something useful. The colors are based on the clasical clinical tones, with a double meaning, making an analogy with the planet earth.

Gaceta

Designer's day edition

A gaceta is a national monthly publication made by "el país", this is a fictional version for the designers day, the illustration and diagramation where made by me, the texts are copied from internet sources

You are Fucked

Data visualization

Cada día, más de un millón de personas contraen una infección de transmisión sexual (OMS, agosto de 2016). Las ITS se propagan predominantemente por contacto sexual, incluidos el sexo vaginal, anal y oral. Por esto mismo hemos pensado en concientizar a la población de los peligros de las relaciones carnales sin protección mediante el uso de la visualización de datos. Los datos a visualizar son las semanas que tardan algunas ITS en contagiarte, para así alertar al espectador de que el sexo con protección no solo evita embarazos sino que puede salvarles la vida y que realizarse examenes en busca de ITS es algo muy importante